Western Culture has immortalised several bunnies and this cute little animal has burrowed its way into the hearts of many young children and into the pysche of nations. This cultural phenomon has taken place via fairy tales and folklore to more recently and quite possbily much more effectively through television and supermarket shelves.
Who could have gone through childhood without hearing about dear little Peter Rabbit "little Peter Rabbit had a flie upon his nose..." or the rabbit in Alice in Wonderland " I'm late!, I'm late for a very important date!". Walt Disneys cartoon character Bugs Bunny has had the best marketing manager whilst the Easter Bunny, who has no identifyable face, is best known through the stomach.
The rabbit has had an alias to hide behind as it has created environmental havoc in Australia. For the acceptance of necesscary rabbit control, community views must overcome the anthropomorphised character portrayed in popular culture.
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